01Immersive worlds
Pop-ups and participatory environments built from story, spatial design, objects, people and mood.
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Immersive Spiritual Experiences + Installations
Incendie creates immersive spiritual experiences, installations, scent and beautiful tomfoolery from Salem, Massachusetts.
Art you can enter
The room is only the beginning.
Incendie builds worlds for people to inhabit together. A birthday becomes a passage. A wedding becomes a ritual. Scent, flowers, firelight and strange little details gather until the temporary feels inevitable.
An experience comes to life
From spark to shared world.
Choose a layer. See how an idea becomes an environment people can enter together.
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Concept
A reason to gather.
Every Incendie experience begins with the people, the occasion and the feeling that should remain after the room is gone.
Living project archive
Choose a world.
Let it answer.
Immersive installation · Boston · 2025
Nightmare Bar
Incendie brought floral design, installation and management to Boston’s iteration of the immersive bar at PKL Boston. A striped dreamscape of candlelight, black branches, glowing pumpkins and details made for looking twice.
Imagine something together
What Incendie creates
Atmosphere with a pulse.
01◌
02Spiritually significant gatherings
Highly personal weddings, birthdays, workshops and community events that make room for meaning without manufacturing it.
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03Scent + atmosphere
Custom scent commissions for institutions, individuals and events, including hand-made incense created for the occasion.
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04Floral installations + objects
Installations, crowns, headpieces and custom decorative work with drama, humor and a little danger.
Enter the archiveSelected manifestations
Gather. Transform. Remember.
Spiritually significant gatherings
Jess + Saym’s Medieval Tea
Tea service, floral and event design at Hammond Castle in Gloucester, 2025.
Immersive installation · October 2025
Nightmare Bar
Management, floral and installation design for Boston’s iteration of the immersive bar at PKL Boston.
Scent commissions
Leather + Oud
A room spray created for the Salem Museum of Torture, part of a wider scent practice rooted in place.
The photographic archive · 2007–2025
Before the worlds, there were portraits.
Years of portraiture trained the eye that now shapes Incendie’s rooms, rituals and fleeting encounters.
Inside the work
Fragments from the fire.
Rooms, rituals, florals, feasts, portraits and the human moments between them. Select an image to enter.
Wearable tomfoolery
Flowers for becoming someone else.
One-of-a-kind crowns and headpieces handmade in Salem. Shopping and checkout remain pleasingly ordinary on Etsy.
Shop headpieces on Etsy
About Incendie
Ada makes the strange feel intimate.
Ada Incendie is a Salem-based artist, poet and community builder. She has been making photographs and events since 2007.
Her early portrait work relished shadow, sensuality and imperfection. That same gaze now expands into installations and experiences: rooms where people can gather, play, mark a transition and leave slightly changed.
Also in the fire
Riley Phoebus
Incendie co-owner and a recurring creative force in tarot, ritual and finishing detail.
Meet Riley on InstagramArtists, performers, chefs, venues and makers:
Bring your practice. Incendie is always interested in collaborators who want to make something difficult to forget.
Enchanté
Start a conversation
What are you imagining?
Tell us about the place, the people and the feeling you want to leave behind. Incendie is based in Salem, serves New England and travels selectively for the right work.
ada@incendie.events@incendie.art